Performance Is Money Optimization of Rich Media Drives Revenue in E-Commerce
Are your page load times suffering because of the explosive growth in your visual media assets? There is a direct link between the speed and quality of delivered media assets to optimal user engagement, higher conversion rates, and improved SEO—making page load times especially critical. Yet, the past three years have seen an 85 percent rise in online page weight, a continual upward trajectory. For websites at the 90th percentile, 75 percent of page weight comprises of rich media assets, making it a tough tradeoff between load speed and user experience.