The Mine Within Extracting Business Intelligence From Mobility Networks
Data is everywhere and has unlimited potential for any business that can make sense of it all. One area that is particularly rich in data is the enterprise network. As the primary conduit between users, applications, and the Internet, data networks are windows into attributes and user behavior. This white paper examines how to harvest meaningful business insight from the network infrastructure by looking at analytics solutions in five categories: presence, loyalty, wayfinding, geofencing and cross channel. We will also take a closer look at how industry segments like retail and large public venues can especially leverage infrastructure investment to achieve business intelligence objectives.