The Future of Member Engagement is Digital: RINGCENTRAL.COM

When consumers interact with their preferred brands, their experiences are often personalized and contextualized. When those same people contact their healthcare payers, however, the picture usually looks very different. During most encounters with payers, individuals provide their member ID number, and the agents treat them transactionally. The good news for both payers and consumers is that it doesn’t have to be this way.

Becker’s Hospital Review recently spoke with two experts from RingCentral about how cloud communications technologies are enhancing member engagement, while increasing the flexibility, agility, and efficiency of payer operations. John Poli, Healthcare Industry Principal, and Lance Mehaffey, Senior Director of Healthcare Product Marketing, discussed how leading payers are leveraging business cloud communications and member engagement solutions to improve the member experience, support new collaboration-based workflow models, and boost employee retention.